Branding Strategist | Expert in Digital Marketing, Senior Graphic Designer
I grew up in an environment where simplicity, faith, responsibility, and care for others were lived out daily—values I carry with me to this day and apply to how I work, lead, and build relationships.
I hold a degree in Advertising from the Catholic University of Brasília. During college, I started my career as a design intern at SESC. With dedication and a strong desire to learn, I was hired by the communications team of the Fecomércio DF System, serving SESC, SENAC, and Fecomércio. It was there that I discovered my talent for translating ideas into layouts with logic and aesthetic impact.
Later in my journey, I had the opportunity to join remarkable teams on high-impact projects. At Agência Artplan, I worked as an Art Director on a national campaign for women’s protection developed for the Brazilian Federal Government. It was a collective effort that earned us the Effie Awards Brazil and YouTube Works Award—but more importantly, it confirmed my belief that powerful communication can drive real change.
At Ignição Digital, I led the design team for Érico Rocha, where I was responsible for the rebranding of the Mentoria Plat program and took part in multimillion-dollar digital launches. That’s where I dove deeper into strategy, mastered the practical application of the Fórmula de Lançamento (Brazil’s leading digital launch method), and truly understood how branding, copy, funnels, and experience must work together to generate authority and results.
In 2023, I moved to Boston, where I improved my English fluency and served as Digital Media Manager at Nossa Rádio USA. Soon after, I was invited to lead the rebranding and repositioning of the Imigrante Rico Podcast, helping transform it into an educational startup alongside CEO Tiago Prado.
In my last experience, I worked as Head of Marketing. My focus is on leading integrated strategies across branding, product, and business growth, with consistency, clarity, and real impact. I have an analytical and strategic mindset, with a strong ability to solve complex problems, propose creative solutions, and implement with discipline and performance focus.
I’m driven by high-performance and innovation environments. I value a healthy team culture, ongoing feedback, mutual trust, and ownership. I believe great results only come from clear direction, open dialogue, and space for real development.
Outside of work, I’m passionate about sports, especially running. It’s where I cultivate discipline, embrace challenges, and keep my mind sharp.
I hold a degree in Advertising from the Catholic University of Brasília. During college, I started my career as a design intern at SESC. With dedication and a strong desire to learn, I was hired by the communications team of the Fecomércio DF System, serving SESC, SENAC, and Fecomércio. It was there that I discovered my talent for translating ideas into layouts with logic and aesthetic impact.
Later in my journey, I had the opportunity to join remarkable teams on high-impact projects. At Agência Artplan, I worked as an Art Director on a national campaign for women’s protection developed for the Brazilian Federal Government. It was a collective effort that earned us the Effie Awards Brazil and YouTube Works Award—but more importantly, it confirmed my belief that powerful communication can drive real change.
At Ignição Digital, I led the design team for Érico Rocha, where I was responsible for the rebranding of the Mentoria Plat program and took part in multimillion-dollar digital launches. That’s where I dove deeper into strategy, mastered the practical application of the Fórmula de Lançamento (Brazil’s leading digital launch method), and truly understood how branding, copy, funnels, and experience must work together to generate authority and results.
In 2023, I moved to Boston, where I improved my English fluency and served as Digital Media Manager at Nossa Rádio USA. Soon after, I was invited to lead the rebranding and repositioning of the Imigrante Rico Podcast, helping transform it into an educational startup alongside CEO Tiago Prado.
In my last experience, I worked as Head of Marketing. My focus is on leading integrated strategies across branding, product, and business growth, with consistency, clarity, and real impact. I have an analytical and strategic mindset, with a strong ability to solve complex problems, propose creative solutions, and implement with discipline and performance focus.
I’m driven by high-performance and innovation environments. I value a healthy team culture, ongoing feedback, mutual trust, and ownership. I believe great results only come from clear direction, open dialogue, and space for real development.
Outside of work, I’m passionate about sports, especially running. It’s where I cultivate discipline, embrace challenges, and keep my mind sharp.
Estrategista de Branding | Especialista em Marketing Digital, Designer Gráfico Sênior
Cresci em um ambiente onde simplicidade, fé, responsabilidade e cuidado com o próximo eram vividos diariamente — valores que carrego comigo até hoje e que aplico em minha forma de trabalhar, liderar e construir relacionamentos.
Sou formada em Publicidade e Propaganda pela Universidade Católica de Brasília. Durante a faculdade, iniciei minha carreira como estagiária de design no SESC. Com dedicação e muita vontade de aprender, fui contratada pela equipe de comunicação do Sistema Fecomércio DF, atendendo SESC, SENAC e Fecomércio. Foi lá que descobri meu talento para traduzir ideias em layouts com lógica e impacto estético.
Mais tarde em minha jornada, tive a oportunidade de integrar equipes notáveis em projetos de alto impacto. Na Agência Artplan, trabalhei como Diretora de Arte em uma campanha nacional de proteção à mulher desenvolvida para o Governo Federal. Foi um esforço coletivo que nos rendeu o Effie Awards Brasil e o Prêmio YouTube Works — mas, mais importante, confirmou minha crença de que uma comunicação poderosa pode impulsionar mudanças reais.
Na Ignição Digital, liderei a equipe de design da Érico Rocha, onde fui responsável pelo rebranding do programa Mentoria Plat e participei de lançamentos digitais multimilionários. Foi lá que me aprofundei em estratégia, dominei a aplicação prática da Fórmula de Lançamento (o principal método de lançamento digital do Brasil) e entendi verdadeiramente como branding, copywriting, funis e experiência devem trabalhar juntos para gerar autoridade e resultados.
Em 2023, mudei-me para Boston, onde aprimorei minha fluência em inglês e atuei como Gerente de Mídia Digital na Nossa Rádio USA. Logo depois, fui convidado para liderar o rebranding e o reposicionamento do Podcast Imigrante Rico, ajudando a transformá-lo em uma startup educacional ao lado do CEO Tiago Prado.
Meu foco é liderar estratégias integradas de branding, produto e crescimento do negócio, com consistência, clareza e impacto real. Possuo uma mentalidade analítica e estratégica, com forte capacidade de resolver problemas complexos, propor soluções criativas e implementá-las com disciplina e foco em desempenho.
Sou movido por ambientes de alto desempenho e inovação. Valorizo uma cultura de equipe saudável, feedback contínuo, confiança mútua e senso de propriedade. Acredito que grandes resultados só vêm de uma direção clara, diálogo aberto e espaço para desenvolvimento real.
Fora do trabalho, sou apaixonado por esportes, especialmente corrida. É onde cultivo a disciplina, abraço desafios e mantenho minha mente afiada.
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